Shows up that for several years now, I have recently been reading of disgruntled vendors leaving eBay to arranged up shop on Amazon online marketplace. So much so, that leaving eBay, and stopping the doorway closed, seems to have become the in-thing. There are even ex-eBayers writing “How To” books. amazon seller turbotax
Furthermore, several of those eBay changes, perhaps all of the major ones, have been quite seller unfriendly. Consequently, many eBay sellers have correctly left eBay, simply because their business models require that they should.
What are the eBay major changes? Well, some chide that eBay is attempting to become more like Amazon online. And, in a sense, that assessment is proper. eBay has moved towards becoming a marketplace for the purchase of fixed-price commodities (like Amazon), as opposed to being mostly an auction marketplace. As a result, the small auction vendor no more enjoys the same status as they do in eBay’s early days and nights.
The purpose of this article is to try and identify and understand the dissimilarities between eBay and Amazon online. And, in the end to answer this question – centered after your business model, should you be advertising on eBay or Amazon online?
We will get to their dissimilarities in a moment, but first this is a quick answer to the above question: if your business model permits, and you could reconcile the operating and philosophical dissimilarities between advertising on eBay and Amazon online, then sell on both. Your goal is to never assign loyalty to one marketplace or the other, but to develop as many successful selling stations as possible.
Why? Mainly because your long-term financial security is best served by multi-channel selling. Which can be otherwise known as, not putting your entire ovum as one basket, specially when you do not have your own basket. Indeed, your main selling channel should be neither Amazon nor auction web sites; but instead, your own eCommerce website – an exclusive marketing place that you own and control.
Okay, back to craigs list and Amazon. Here are the differences, which will take a while, because both marketplaces are different in several ways.
To begin, think of eBay as an indoor shopping mall. On a lawn floor, you will find the typical independently managed stores. But, on the mezzanine there are not any stores, just tables packed with items. In this analogy, the mall stores are similar to the eBay stores, while the mezzanine signifies the auction element of amazon. In your store, you have the merchandise, determine it can advertising and display, and receive support and advertising from the mall owner.
Now, for Amazon. Think that of Amazon as being more like a Walmart super center. Here, figuratively speaking, you must remain competitive for shelf space. And, your little space is totally surrounded by your competitors. Furthermore, even Walmart may decide to commence competing against you using their house brand. Amazon also provides store space, but it is practically hidden to shoppers.