How Will Facebook Change WhatsApp?

The acquisition of WhatsApp by Facebook for $19 billion dollars caused quite a commotion in the tech industry. Now that the offer has gone through – after getting approval from the European Commission and the FTC – everyone is anticipating the changes that Facebook might create to the WhatsApp service. whatsapp games for lovers

While privacy sensitive users may be apprehensive about any possible changes, it is inevitable that Fb will have some ideas at heart to create earnings from the purchase. Although the company announced that VoIP features would launch in the second quarter of 2014, it missed the deadline. Despite the fact that Apple and Google have beaten it to the punch with VoIP, unquestionably that WhatsApp will still launch VoIP calling between the future. 

As of now, messages on the WhatsApp platform are limited to registered users only. Once VoIP calling is introduced, the company may offer bundles of emails or minutes to permit conversations with non-WhatsApp users as well. With large numbers of users sending great of messages, such a move would bolster business and consolidate WhatsApp’s position as the most popular messaging software across multiple markets.

Although WhatsApp has always maintained that it will remain a communication platform and not a content distribution one, Facebook or myspace may intend to combine payments within the service. Competitors like Kakao Discussion and WeChat generate earnings by selling stickers and other micro-transaction payment models. Facebook may soon offer this feature for WhatsApp users as well.

Over and above such traditional business models, Facebook may intend to position WhatsApp as an MVNO. What would that entail? WhatsApp has already tried this alternative in Germany by partnering with E-Plus, a cellular user. E-Plus and WhatsApp have designed a prepaid Sim greeting card with WhatsApp branding which includes unlimited messages through the service. Users do not have to pay for WhatsApp data consumption and can send communications even if they may have no calling credit left. In return, E-Plus would benefit by appealing to users from rival companies.

Even though margins are razor thin for MVNOs, WhatsApp can leverage such partnerships to sign up new users and increase faster than the competition. This could be especially helpful for Facebook in markets where it has seen slow growth such as in Germany or between younger and even more privateness conscious consumers. At least for now, WhatsApp users appear to trust the service far more than they do Facebook. If perhaps it makes the right moves, WhatsApp could convert out to be a significant strategic acquisition for Facebook or myspace.