Why Authorship Markup Is Now a Key Google Ranking Strategy

Yahoo has begun implementing changes to its algorithm that will affect all business owners with your site, especially those relying on internet advertising for their revenues. scraping google search results

In the first quarter of this year, Google, the world’s leading google search, transferred to a give attention to websites offering high quality content as a gauge for indexing websites. 

This resulted in major changes to the search results it showed, effectively eliminating the so-called “content farms” from the top page rankings. Web sites most afflicted were those that acquire content from other resources only to gain web traffic rather than patients sites offering original, content.

When ever it comes to position on a Search, the result placement of your website for a key word search is key. In Google search engine results placement, the top location normally elicits 20 to 30 percent of the clicks on that site. Those occupying the 2nd and third spot attract some five to 10 % of the clicks.

For what reason did Google change their algorithm?

With the recent algorithm change, Google now is targeted on high quality content that covers research, complex reports and analysis.

The search engine company said that their goal is to provide the best experience to web users and this benefits not only consumers but marketers committed to providing quality content as well.

In mid-June, another algorithm change was completed by Yahoo, the one that specifically benefits sites that write original content rather than those that just copied or what they call “scraped” content from the initial site. The update was Panda 2. 2 that targeted scraper sites including blog scrapers.

Why Authorship Markup is now a key system

Moving forward, Google really wants people who write web content to start out using authorship markup.

What this does is tell Yahoo that the content jots down is associated with you. This content you write will show a picture of you in the search engine results and link through to your Google Account. By doing so, you can really stand out in search results.

Yahoo has since declared that you can now place up authorship for search results by verifying your email address with your Google profile. Authorship markup is further explained in this video released by Google earlier this 12 months.

By utilising authorship markup in your website and content that you show, Google will give you credit as the publisher and, because of this, your website will rank more highly on Google.

How will you gain from the Google criteria changes?

If your website has been adversely affected by the change or you are still in the process of bettering your search engine ranks, there’s still time to make a change to improve your website ranking.

Firstly, re-evaluate your website and make a decision what content should be changed or added. Top quality content is key. Make sure that the information you’re providing on your site is not only original but very useful to consumers as well.

A good way to get started on is by checking out your analytics data to sort out the problems. Locations where you can check are the time whenever your traffic dropped, the types of your traffic including your entire channels and organic and natural Google searches and the categories used to search for your site as well as the pages that showed a decline in traffic. Following that, you can do some analysis and comparison to determine the patterns and traffic loss.